Getting Ghosted by Potential Clients and How to Not Take it Personally
/Have you ever felt frustrated and disheartened after be ghosted by a potential client? Especially if you have invested a lot of time and effort into the relationship by going back and forth with emails, using your time and resources to answer questions, etc. It's important to remember that being ghosted does not necessarily reflect on you as a person or a professional. There are many reasons why a potential client may choose not to move forward with a project or may not respond to your email, and it may have nothing to do with you.
That being said, there are a few things you can do to minimize the chances of being ghosted by a potential client. Head on over to this blog post for 7 tips to avoid getting ghosted by clients.
If you’ve done all the qualifying, asked the right questions, and you still heard crickets after sending the brochure or pricing guide, here are 7 tips on how to not take it personally.
Turn crickets into productive feedback. What’s one small thing you can do now that will move the needle? Write a blog post, reach out to an old client, tweak your website, etc.
Keep a folder on your desktop filled with positive reviews or nice things previous clients have communicated to you. Mine is labeled “confidence muscle”. I know, I know. This sounds a bit woo woo or strange but if you are feeling down surrounding your work, this truly does help. Those kind words remind you of your worth and why you want to continue helping people in the future. It also helps to hear this from a third party and not your partner or best friend who is always going to have your back.
Avoid making assumptions. We truly have no idea what is going on in someone else’s life or mind. If you are dying to know why you got ghosted, dare I say…ask. If you’re genuinely looking for feedback, they may respond and give it to you.
Look inward. I’m going to get woo-woo again and suggest that you meditate on this. Why is this causing you to have strong feelings or a negative reaction? What’s the deeper issue here? If you’re not into meditating, ask yourself those questions and use it as a journal prompt to write down your thoughts and feelings. Meditating and writing are incredibly therapeutic.
Don’t concern yourself with what other people think. If you find yourself spiraling after one too many ghostings, re-center and remember your why. What other people think of you and your business has nothing to do with you. Continue moving forward and seeking out the types of clients who are dying to work with you. They are out there, promise. Redirect your energy on finding your people.
Remember your worth. Please, I am begging you, do not touch your prices. If you’re thinking about lowering them after being ghosted or because a few prospects have said you’re too expensive, do not do it. This is a scarcity mindset tactic and will not serve you in the long run. We’re living in an abundant mindset here. Instead, I challenge you to ask yourself, “how can I provide more value?”
Write down 3 things related to your business that you’re grateful for every day for a week. Gratitude is shown to chemically alter the brain. If you need a way to biohack yourself to joy, gratitude is it.
Ultimately, the most important thing is to stay professional and not take it personally if a potential client decides not to move forward with a project. There will always be other opportunities. Many times, the people who ghost you are actually doing you a favor. We want to work with people who are a hell yes.
If you’re struggling to get leads, take a closer look at your marketing strategies. Check out this blog post on 6 Unique Ways to Generate Leads for your Photography Business.
