40 things to do in the Photographer Off Season
/As photographers, our busy seasons are jam packed with commuting, shooting and editing. Once we emerge from behind our monitors with some free time to actually focus on our business, we’re often met with indecision about where to even start. It can feel frustrating and debilitating. Analysis by paralysis is real, y’all. Here’s a list you might find helpful the next time you want to work on leveling up your photography business. Bookmark it and come back each December as an end of year wedding photography business check list.
What to do in the Photography Off-season
Update website images
Blog weddings
Clean camera gear
Blog posts that provide value to your ideal client
Review copy on each page of your website
Increase prices and update brochures
Invest in an online course to enhance your skillset
Add photos to Google Business Page
Photograph self portraits
Hire a business coach or invest in a mentor session
Update client style guide
Create evergreen IG post copy
Update IG bio
Photograph a passion project
Plan a styled shoot
Attend a networking event
Create and sell presets
Submit top work to publications
Ask podcast hosts to be a guest speaker
Send emails to past clients asking to leave a Google review
Update FB page cover photo and bio
Update all CRM templates
Create a free download
Build your email list
Create an album
Learn video shooting/editing
Run a paid social ad
Send a newsletter
Plan a retreat
Create Amazon storefront
Sign up to be an LTK influencer
Create a guide
Create and sell a template for other photographers
Take inventory of your gear and sell/upgrade as necessary
Back up your back ups (externals, hard drives, etc)
Hone in on a skillset you lack (i.e. master OCF)
Visit a co-working space to network and work in a new environment
Create IG Reels & Tiktoks
Go live on IG to educate your target audience
Host a meet up with other photographers or wedding vendors
